Emirates NBD launches UAE’s first bank-branded gold bars

Emirates NBD has introduced the UAE’s first-ever bank-branded gold bars, offering customers a secure and transparent way to invest in physical gold. Branded as Emirates NBD Gold, the initiative further strengthens Dubai’s status as a global hub for gold trading and investment.

Each gold bar is crafted from 99.99% pure gold and carries the Emirates NBD logo, a unique serial number, and an official certificate of authenticity and ownership. This institutional backing provides investors with enhanced trust, traceability, and security compared to unbranded physical gold purchases.

One of the key advantages of Emirates NBD Gold is flexible ownership. Customers can choose to store their gold securely under the bank’s custody for a nominal fee or request physical delivery anywhere within the UAE, offering convenience without compromising safety.

The product is designed for accessibility and ease of use. Investors can purchase gold directly through the ENBD X mobile app or via their relationship managers, with access to real-time market pricing, digital portfolio tracking, and seamless transaction execution.

Emirates NBD Gold bars are available in 10g, 50g, and 100g denominations, making entry into physical gold investment more accessible. For larger investors, LBMA-approved bars up to 1kg are also offered.

Liquidity is another core feature. The accompanying gold certificate allows customers to redeem their holdings at any time, either by converting the value into cash or by taking delivery of the physical gold bar.

Emirates NBD Gold prices (approximate, late December 2025)

• 10g: Dh5,193.55

• 50g: Dh25,977.01

• 100g: Dh52,028.55

Prices are based on live market rates and include applicable fees and VAT.

With this launch, Emirates NBD bridges traditional wealth preservation with modern digital access, offering investors a trusted gateway to physical gold ownership backed by one of the region’s leading financial institutions.