World of Coffee Dubai 2026 highlights growing influence on the hospitality and HoReCa sectors

World of Coffee Dubai 2026 is set to return from January 18 to 20 at the Dubai World Trade Centre (DWTC), reaffirming its position as one of the region’s most influential trade events for the specialty coffee industry and an increasingly important platform for the wider food, hotel, and catering (HoReCa) sectors.

While coffee remains at the heart of the exhibition, the event has evolved into a key meeting point for hospitality professionals seeking to stay ahead of consumer trends, product innovation, and operational excellence. Designed for both trade and public visitors, World of Coffee Dubai brings together producers, manufacturers, retailers, and traders from across the global coffee and hospitality value chain.

This year’s edition features more than 450 international exhibitors, ranging from specialty coffee roasters and green coffee producers to equipment manufacturers, packaging solution providers, and ingredient suppliers. For hotel groups, restaurant owners, café operators, and procurement teams, the exhibition offers a comprehensive overview of products and services that directly impact beverage programs and guest experiences.

One of the major draws for hospitality professionals is the event’s strong focus on innovation. The “Best New Product Competition and Display” showcases cutting-edge solutions shaping the future of cafés, coffee chains, and HoReCa operations. Across the exhibition floor, exhibitors will also demonstrate end-to-end beverage workflows, highlighting efficiency, sustainability, and consistency in high-volume hospitality environments.

Education remains a core pillar of World of Coffee Dubai. Attendees can take part in expert-led lectures, workshops, and live demonstrations covering topics such as global coffee trends, sustainability practices, espresso mastery, and advanced brewing techniques. These sessions provide valuable insights and skills for baristas, managers, and hospitality teams looking to elevate service standards.

Beyond the exhibition halls, the event is known for its dynamic networking opportunities. Industry gatherings, side events, and after-hours meet-ups allow professionals to connect with global leaders, while curated experiences across Dubai’s specialty coffee scene further extend the event’s influence beyond DWTC.

Open daily from 10:00 AM to 5:00 PM, World of Coffee Dubai 2026 continues to cement Dubai’s role as a regional hub for specialty coffee and hospitality innovation. For professionals across the HoReCa sector, it offers not just a showcase of coffee excellence but a strategic platform to explore trends shaping the future of food and beverage service.