Emirates Luxury Show and Emirates Awards to Take Centre Stage in Dubai This September

Emirates Luxury Show and Emirates Awards to Take Centre Stage in Dubai

Dubai, UAE | 27 September 2026 — Dubai will host the Emirates Luxury Show – Eternal Runway and Emirates Awards – Business and Real Estate on 27 September 2026 at Le Méridien Dubai.

The event is organised by Emirates Holding FZ LLC, Rose Merc Limited, and Moda Orama Events Pvt Ltd (MOVe), and it will bring together royal family members, business leaders, real estate professionals, designers, celebrities, media, influencers, and international guests. It is powered by Pezon and JOJO OTT.

Event Highlights

•15 international designers will showcase their work.
•15 celebrities and special guests are scheduled to attend.
•100 professional models will walk the runway.
•30 awardees will be recognized during the ceremony.
•1,000 elite guests are expected to be in attendance.
•35 luxury and real estate booths will be featured at the venue.
•Millions of media and digital reach are projected for the grand platform.

Emirates Luxury Show – Eternal Runway  

The runway will showcase international fashion, creativity, and craftsmanship, connecting designers and talent with business, entertainment, and global opportunities.

Expected celebrity showstoppers include Arbaaz Khan, Krushna Abhishek, Celina Jaitly, Zareen Khan, Hussain Mansoori, Terence Lewis, Salman Yusuff Khan, and Sadiq Ahmed, among others.

Featured designers include Archana Kochhar, Manali Jagtap, Moodaaz Fashion, Saif Imam, Neena Fashion, Sudha Acharya, Kanchan, Sukanova, Afroz, Ashwini, and Namrata, alongside talent from Russia, Europe, the UAE, and other markets. The show will be directed by Shakir Shaikh—globally recognized as one of the best show directors, directing hundreds of shows annually—and is supported by his international team specializing in lighting, visuals, sound, backstage management, and choreography.

Emirates Awards – Business and Real Estate

The awards will recognize individuals, entrepreneurs, companies, and industry leaders for excellence, innovation, leadership, and contributions to business and real estate in the UAE and globally.

Supporting Dubai Tourism

The event supports Dubai’s position as a global destination for tourism, luxury, culture, business, and international events. It will welcome international talent, investors, media, and guests while promoting Dubai’s hospitality and event infrastructure in line with Dubai Department of Economy and Tourism (DET) objectives.

The Emirates Luxury Hub platform is about much more than luxury; it is a platform that celebrates unity, cultural exchange, inclusivity, women’s empowerment, and the growth of business and trade. By bringing together people, brands, entrepreneurs, and industry leaders from diverse backgrounds, the initiative aims to create meaningful connections, encourage collaboration, and unlock new opportunities as a step towards positioning the UAE as a global leader and the ultimate destination for beauty, fashion, luxury, business, and trade.

About the Organisers

Emirates Holding FZ LLC: Part of Emirates Holding Group and the Rose Merc Limited business group, it operates across events, investments, real estate, marketing, hospitality, fashion, commodities, fintech, and consultancy.

Rose Merc Limited: A publicly listed conglomerate on the Bombay Stock Exchange focused on strategic partnerships and opportunities across business, investment, lifestyle, fashion, and emerging markets.

Moda Orama Ventures Pvt Ltd (MOVe): An events and fashion platform with its own studios, focused on fashion, entertainment, lifestyle, and creating international opportunities for talent and brands.

Leadership Perspectives

•Hanif Shaikh, Founder and Chairman of Emirates Holding Group, said: “This event brings fashion, business, real estate and entertainment together while recognising success and creating meaningful global connections. Dubai is the ideal destination for this initiative.”

•Vaishali Parkar kumar, Managing Director of Rose Merc Limited, said: “We are proud to support a platform that celebrates excellence, connects industries and creates international visibility for participants and partners.”

 •Harshee Haria, Owner Moda Orama Events Pvt Ltd (MOVe) and Creative Head - Rose Merc Ltd, said: “This event is a celebration of creativity, innovation and collaboration, bringing together fashion, business and entertainment on one exceptional platform.”

•Amit Singh, Managing Director of Pezon, said: “Pezon is proud to power this prestigious event, supporting a platform that brings together fashion, business, innovation and global opportunities.”

•Nicole, representing Diva Agency and the Fashion Leadership Team, said: “Eternal Runway celebrates individuality and creativity while giving designers, models and brands an international platform.