Snow in the desert: Saudi Arabia’s Trojena aims to redefine global tourism

Saudi Arabia is preparing to deliver one of the most ambitious tourism projects the world has ever seen: snow in the desert. Nestled within the rugged mountains of NEOM, Trojena is a $500 billion futuristic destination that will bring year-round skiing, alpine landscapes, and luxury experiences to the heart of the Arabian Peninsula.

Planned to feature 36 kilometers of ski slopes, Trojena will rely on cutting-edge, sustainable snow-making technology designed to operate efficiently in desert conditions. The project aims to create real snow while aligning with NEOM’s broader commitment to renewable energy and environmental responsibility.

Set at elevations ranging between 1,500 and 2,600 meters above sea level, Trojena’s cooler mountain climate makes it uniquely suited for winter sports, a first for the region. Visitors will be able to ski beneath the Arabian sun, surrounded by dramatic mountain scenery that feels worlds away from the desert below.

But Trojena is far more than a winter destination. When the snow melts, the resort will seamlessly transform into a year-round adventure hub. Plans include a man-made freshwater lake, extensive mountain biking and hiking trails, water sports, wellness retreats, and ultra-luxury hospitality offerings tailored to global travelers.

The development is positioned as a key pillar of Saudi Arabia’s Vision 2030, aimed at diversifying the economy, reducing dependence on oil revenues, and positioning the Kingdom as a leading global tourism and innovation hub. Trojena is also expected to host international sporting events, further cementing its place on the world stage.

With its bold blend of technology, sustainability, and imagination, Trojena represents a radical shift in how destinations are conceived. It is not just a resort; it is a statement about the future of travel, where climate, geography, and expectations are no longer limitations.

As construction progresses, Trojena is quickly becoming one of the most closely watched projects in global tourism, proof that in Saudi Arabia’s vision of the future, even snow in the desert is possible.