Mohamed Alabbar to lead global expansion of Armani Hotels under exclusive 20-year partnership

Entrepreneur Mohamed Alabbar is anchoring the next global phase of Armani Hotels & Resorts through a landmark partnership between his private investment firm, Symphony Global, and fashion icon Giorgio Armani.

Under the agreement, Symphony Global has signed a globally exclusive 20-year joint venture with Giorgio Armani to develop and operate all future Armani Hotels worldwide. The deal marks a major strategic evolution for the ultra-luxury hospitality brand, which until now has been defined by just two flagship properties in Dubai and Milan.

The new partnership signals a shift from standalone landmark hotels to a coordinated global development pipeline, with Dubai and Milan positioned as joint creative and operational hubs. While Symphony Global will lead investment and expansion, Giorgio Armani will retain full creative control, overseeing design, service standards, and the overall guest experience across every future property.

Industry observers see the move as a decisive step toward scaling Armani’s hospitality presence without diluting its brand ethos. Known for its extreme selectivity, Armani Hotels has focused on quality over quantity, making the joint venture a carefully calibrated expansion rather than a mass-market push.

For Alabbar, the partnership further strengthens his footprint in global luxury real estate and hospitality, aligning with his broader strategy of developing iconic, design-led destinations in key international markets.

The collaboration is expected to introduce new Armani Hotel locations across major global cities over the coming years, redefining luxury hospitality through the brand’s signature blend of elegance, minimalism, and precision.