Milano Hosts Annual Traders Meet in Bahrain: Celebrating Growth, New Products, and Strengthening Partnerships

Milano, a leading brand in bath and home solutions under the Danube Group, successfully held its annual Traders Meet at the Crowne Plaza Bahrain. The event gathered over 300 dealers from across the region, celebrating Milano’s sustained growth and reaffirming its commitment to its vast trader network.

Milano continues to be a trusted name in the Bahraini market, offering a wide range of high-quality and affordable sanitaryware, hardware, electrical, and bath solutions. The brand’s steady expansion is a testament to its dedication to both innovation and its partnerships.

Commenting on the occasion, Anis Sajan, Vice Chairman of Danube Group, said, “Milano has always prioritized its partnerships with traders, recognizing their integral role in our journey. The annual Traders Meet is our way of showing appreciation and strengthening these ties. Our focus remains on delivering high-quality, innovative products to meet the evolving needs of the market, and we look forward to continuing our growth together.”

During the event, Milano also introduced two new larger water heater sizes, 150L and 200L, to meet increasing demand for larger-capacity solutions in both residential and commercial spaces. These additions reflect Milano’s commitment to continuous innovation in response to market trends and consumer needs.

The event further underscored Milano’s dedication to rewarding its top-performing partners. As part of its ongoing incentive scheme, Milano announced an exclusive trip to Turkey for traders who achieve their sales targets by the end of 2024, following previous trips to Switzerland, Italy, and Georgia. Attendees also benefited from special one-day offers available only during the event, which were tailored to provide additional value to the traders.

Milano’s Sahil Sajan, Director of Milano, highlighted the brand’s vision: “As Milano continues to expand, we remain focused on both innovation and our partnerships. Our traders have been key to our success, and with their support, we aim to achieve even greater milestones in the coming years.”

In a strategic move to enhance its market appeal, Milano also announced Bollywood actress Chitrangda Singh as its new brand ambassador. This aligns with the brand’s efforts to elevate its image and connect with a broader audience.

The Traders Meet provided dealers with insights into Milano’s strategic growth plans, market outlook, and innovations, ensuring that the brand remains at the forefront of the industry. The event was a celebration of shared success, partnership, and Milano’s unwavering commitment to the future.