Maybach and Badshah Launch Limited-Edition Eyewear Collection Celebrating Music, Culture, and Craftsmanship

Luxury automotive and lifestyle titan Maybach Icons of Luxury has joined forces with Indian rapper and global style icon Badshah to launch a limited-edition eyewear collection, marking the first time the German brand has collaborated with an entertainment personality from India. The collaboration underscores Maybach’s growing focus on the Indian market and Badshah’s rising influence on the global fashion stage.

The Maybach x Badshah capsule features eight handcrafted pieces across two iconic silhouettes, The Artist III and The King III, blending Badshah’s signature style with Maybach’s legacy of precision and artisanal detail.

The Artist III optical series incorporates sculpted soundwave-inspired temple detailing, reflecting Badshah’s deep connection to music, while vibrant colours such as electric yellow and deep blue bring youthful energy to the minimalist frames.

The King III sunglass series draws inspiration from India’s diverse landscapes. A Snow Camouflage edition mirrors Himalayan ice and granite, a jungle camouflage variant nods to India’s dense forests and wildlife preservation, and the Tigers of India model celebrates the country’s iconic tiger in bold orange. The collection’s standout piece, the Diamond-Studded Snow Camouflage King III, is a rare collector’s edition limited to just five pieces worldwide, featuring 90 diamonds embedded into the frame.

Maybach CEOs Jutta Kahlbetzer and Wolfgang Thelen described the collaboration as “an inspiring creative journey” that fuses Maybach’s heritage with Badshah’s artistic expression, reflecting diversity, inclusivity, and modern luxury.

Badshah, who has amassed over five billion Spotify streams and performed at Paris and New York Fashion Weeks, said, “The eyewear embodies true luxury; when you hold a pair, you instantly appreciate the precision, craftsmanship, and meticulous attention to detail.” He also highlighted the creative freedom and balance between visual impact and comfort as central to the design process.

The Maybach x Badshah eyewear collection represents a bold convergence of music, fashion, and craftsmanship, positioning India at the forefront of global luxury culture while celebrating one of its most influential contemporary artists.