Deepika Padukone and Ranveer Singh Join Hands to Boost UAE Tourism with “Experience Abu Dhabi” Campaign
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Bollywood’s power couple, Deepika Padukone and Ranveer Singh, are taking their chemistry beyond the silver screen to the stunning landscapes of the United Arab Emirates. The duo has teamed up for Abu Dhabi’s global tourism campaign “Experience Abu Dhabi” aimed at showcasing the emirate’s vibrant blend of culture, serenity, luxury, and adventure to the world, with a special focus on Indian travellers.
The campaign, titled “Mera Sukoon”, highlights the peaceful and soulful experiences that Abu Dhabi has to offer from tranquil desert sunsets to the bustling Corniche and awe-inspiring cultural landmarks like the Sheikh Zayed Grand Mosque. Deepika and Ranveer invite audiences to discover a destination that is not just luxurious but also deeply rooted in culture and emotion.
According to the Abu Dhabi Department of Culture and Tourism, Deepika joins Ranveer as an official brand ambassador, marking a new chapter in the emirate’s strategy to attract Indian tourists — one of its fastest-growing visitor segments. The campaign’s visuals, directed with cinematic flair, capture the couple exploring the city’s heritage, modern marvels, and nature escapes — reflecting a balance of excitement and serenity.
Ranveer Singh, who has been associated with the initiative since 2023, expressed his excitement about continuing his journey with Abu Dhabi, calling it a place where “luxury meets culture.” Deepika Padukone echoed similar sentiments, saying the city’s mix of tradition and tranquility makes it a perfect getaway for travellers seeking both relaxation and inspiration.
By choosing two of India’s most influential celebrities, Abu Dhabi aims to strengthen its emotional and cultural connection with Indian travelers, an audience that values experiences, family bonding, and cultural richness. The timing of the campaign, aligning with festive seasons like Diwali, is strategic, encouraging families and couples to explore Abu Dhabi as a nearby luxury escape.
Experts believe the collaboration could significantly boost the UAE’s inbound tourism, particularly from India. The couple’s global fanbase, spanning across continents, gives the campaign a far-reaching impact. The storytelling approach centered on emotions, connection, and serenity is also expected to resonate with modern travelers looking beyond conventional tourism.
However, analysts note that the success of such celebrity-driven campaigns depends not just on star appeal but also on real visitor conversion, accessibility, and authentic representation of local culture. So far, early reactions to the campaign have been overwhelmingly positive, with fans praising its visual storytelling and heartfelt tone.
With Deepika and Ranveer as the faces of “Experience Abu Dhabi,” the UAE tourism board seems poised for a vibrant new phase—one where Bollywood charm meets Arabian elegance, creating a perfect cinematic invitation for the world to explore.
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