Huda Kattan: From Beauty Blogger to Global Beauty Empire
Ashwini Gambo
Huda Heidi Kattan (born October 2, 1983, in Oklahoma City) is an Iraqi‑American makeup artist, beauty blogger, and entrepreneur who turned her passion for beauty into a global powerhouse. Launching her blog in 2010 and later expanding into YouTube and Instagram, she quickly garnered a massive audience. In 2013, she turned her DIY false eyelash idea created in her sister’s basement into Huda Beauty, now one of the world’s fastest‑growing beauty brands. Embracing inclusivity and feedback-driven innovation, Huda’s company offers over 140 products, from filters-like foundations to richly pigmented palettes and is entirely founder‑owned as of mid‑2025.
Huda has earned widespread recognition she was featured in Time’s "25 Most Influential People on the Internet", Forbes’ “Richest Self-Made Women”, and BBC’s 100 Women list in 2023. Her brand’s blend of authenticity, bold artistry, and community-first mentality revolutionized how beauty products are developed and marketed. Beyond cosmetics, Huda Beauty supports transparency in beauty standards and has donated millions to social causes, from COVID relief to humanitarian aid.
Instagram Handle: @hudabeauty
