Emirates Luxury Show – Eternal Runway Sets New Benchmark for Fashion and Purpose in Dubai

The Emirates Luxury Show – Eternal Runway made an unforgettable debut in Dubai on July 4, 2025, establishing itself as a trailblazing platform that blends fashion, sustainability, and inclusive values with prestige and international appeal. Held at the Marriott Al Jaddaf, the invite-only gala gathered over 300 guests, including fashion industry leaders, global influencers, media, and diplomats.

Organized by Emirates Holding Group and Moda Orama Ventures Pvt. Ltd. (MOVe), with support from Rose Merc Ltd., the event featured not only a fashion showcase but also the Emirates Business Awards and Emirates Real Estate Awards 2025, uniting business and style under one elegant roof.

Eternal Runway challenged traditional fashion norms by highlighting age diversity and environmental consciousness. A standout moment was the runway segment starring senior models (aged 50+), redefining beauty and representation in fashion. Equally notable was a collection created from pre-loved denim and upcycled materials, proving that sustainability and style can go hand in hand.

The show was graced by prominent figures, including:

Chief Guests:
Dr. Mohd Saeed Al Kindi
Yaqoob Al Ali
Bu Abdullah
Rizwan Sajan

Guests of Honour:
Uday Tardalkar, Vaishali Parkar, Rohan Pradhan, Majid Khan, Thanvir Aboobaker, Sherif Thomas, Aziz Zee, and other business leaders and diplomats.

Designers and Celebrity Showstoppers:
Rosy Ahluwalia – with Madhur Bhandarkar & Garuda Ram
Mona Al Mansoury
Shunyaa – Sadiq Ahmed & Sudhir Padiyar
MOM (Mirror of Magazine) – Eijaz Khan
Nandini Gupta – Shibani Kashyap
Zayna – Parth Samthaan
Pallavi Jaipur – Lekha Prajapati
Ken Ferns – Nia Sharma & Karan Kundra

The production team from Emirates Holding Group and the creative leadership from MOVe delivered a visually stunning experience, elevating fashion presentation standards across the GCC.

Visionaries Behind the Event:

Purvesh Shelatkar (Rose Merc Ltd.)
Hanif Shaikh (Emirates Holding Group)
Sudhir Padiyar (MOVe)

The show also celebrated changemakers through the Emirates Business Awards 2025, honoring leaders such as Her Majesty Queen Vickylextar, Owen SP Sanchez, Spiro Pappas, and others.

The Emirates Real Estate Awards 2025 recognized pioneers like Erick Van Egeraat, Umair Khan, Kailash Gowary, and more for their innovation and leadership.

Looking ahead, Eternal Runway will embark on a Middle East tour, with stops planned in Oman, Qatar, Bahrain, Kuwait, and Saudi Arabia—bringing its powerful message to new audiences.