Dictador Rum Launches at Dubai Duty Free with Will Smith as Global Artistic Director

Luxury Colombian rum brand Dictador has officially launched its products at Dubai Duty Free, marking a major milestone in the company’s global expansion strategy. The announcement was made in mid-February 2026 by Will Smith, who currently serves as the brand’s Global Artistic Director.

Travelers passing through Dubai International Airport can now purchase a selection of Dictador’s premium rum offerings, positioning the brand within one of the world’s most influential travel retail hubs. The expansion into Dubai Duty Free strengthens Dictador’s footprint in the Middle East and leverages the airport’s high international passenger traffic.

Will Smith was appointed Global Artistic Director in January 2026, formalizing his involvement with the brand. In this role, he champions creative collaboration and cultural storytelling, helping integrate art and craftsmanship into Dictador’s luxury identity. The partnership builds on the brand’s history of working with internationally recognized artists and creatives.

Smith has actively promoted the brand’s international growth across his social media platforms, highlighting the Dubai launch as a strategic step in expanding Dictador’s global presence. His association adds significant visibility and celebrity appeal, aligning the rum label with lifestyle, culture, and artistic expression.

The debut at Dubai Duty Free not only enhances Dictador’s accessibility to global travelers but also reinforces its positioning as a premium spirits brand that blends heritage rum-making with contemporary cultural influence.