Barbie World immersive experience confirmed to launch in Dubai

A permanent Barbie World immersive experience is officially set to launch in Dubai in 2025, marking the first time the globally popular concept will debut in the Middle East. While the exact location and official opening date have yet to be announced, the confirmation has already generated significant excitement among fans and families.

Described as a fully immersive Barbie universe, the upcoming attraction is designed for both children and adults, blending playful interactivity with nostalgia and cutting-edge technology. At the heart of the experience will be a life-size Barbie Dreamhouse, offering visitors an iconic walk-through moment inspired by the brand’s most recognizable symbol.

.

The attraction is expected to feature couture-inspired runway zones, interactive career-play experiences, and dedicated nostalgia rooms that allow adult visitors to revisit different Barbie eras across decades. Technology-driven elements, including AI-powered style try-ons and digital interaction spaces, will further enhance the experience.

Tickets for Barbie World are expected to be made available online once official details are released. Visitors are advised to follow local Dubai event platforms and announcements for the latest updates.

Dubai has previously hosted high-profile Barbie-themed activations. In July 2023, a viral CGI campaign showed a giant Barbie doll standing next to the Burj Khalifa to promote the global Barbie movie release. The following month, a pink-themed Barbie pop-up café opened temporarily at L’Arc Café in Abu Dhabi, drawing widespread attention across the UAE.

With its permanent arrival now confirmed, Barbie World is poised to become a major lifestyle and entertainment attraction in Dubai, reinforcing the city’s reputation for hosting globally recognized immersive experiences.