Azhar Sajan Elevates His Vision: From Casa Milano to Lead Danube Hospitality
Ashwini Gambo
Dubai:
In a bold move signalling his next chapter in luxury and hospitality, Azhar Sajan founder and director of Casa Milano is now taking the reins at Danube Hospitality as Director, tasked with redefining premium hospitality across the GCC. The shift builds on his success in the luxury home-solutions space and translates that design-driven mindset into the B2B landscape: Danube Hospitality, backed by over 200 global partners, already supplies operating-supplies-&-equipment (OS&E) through luxury hotels and resorts, and now under Azhar’s leadership is poised to deliver a full end-to-end concept spanning from design through to operations.
Guests and partners will get a first glimpse of the elevated direction at FHS WORLD (Oct 27-29), where Danube Hospitality will unveil its vision for “what the future of luxury hospitality really looks like.” From curated in-room accessories and kitchen outfitting to sustainable operational setups, the brand’s ambition is clear: “modern luxury must be tangible, experiential and democratic,” Azhar says.
His design philosophy, honed at Casa Milano where he expanded offerings from sanitaryware and tiles into designer kitchens, wardrobes and full home-solutions will now influence large scale hospitality fit-outs. As Danube Hospitality relocates its showroom to a purpose-built experiential centre, the idea is to transform the supply chain into a brand-experience. “Now, … with Danube Hospitality, the challenge is different. I’ve stepped into something that existed but needed fresh energy and sharper focus,” Azhar reflects.
The move comes during a time when the GCC hospitality ecosystem is rapidly evolving: sustainability, tech-enabled logistics, and premium guest experiences are driving change. With his track record of expanding luxury home-solutions footprints in the UAE and Qatar (Casa Milano’s Qatar showroom opened Jan 2024) Azhar is well-positioned to scale Danube Hospitality’s offerings across hotels, resorts, and high-end serviced-living spaces.
This redevelopment isn’t just about aesthetics though it’s about operational integration. Casa Milano and Danube Hospitality together now offer a “design-to-delivery” formula: pre-opening design via Casa Milano, operational OS&E via Danube Hospitality. That synergy, Azhar believes, will set a new benchmark for hospitality fit-outs in the region.
As the industry watches, all eyes will be on FHS WORLD to see how Danube Hospitality showcases its next-gen solutions. The combination of design pedigree, strategic leadership and B2B capability suggests a fresh era for luxury hospitality supply in the UAE and beyond.
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