THE SPECTACULAR SOBHA REALTY IIFA ROCKS 2023 ILLUSTRATED AN EXTRAORDINARY FUSION OF MUSIC, FASHION, AND ENTERTAINMENT ON YAS ISLAND IN ABU DHABI.
THE BEST OF MUSIC AND FASHION, ALL ON ONE STAGE ON 26TH MAY 2023
Bilal Kazi
Yas Island in Abu Dhabi was the site of the stunning IIFA Rocks 2022, which brought together splendour, luxury, and octane on one platform. Sobha Realty IIFA Rocks is Co-Presented by NEXA. IIFA ROCKS 2023 witnessed a breath-taking celebration comprising fun, glamour, delightful acts, and surprises with mesmerising performances all under one roof at the grandest celebration of Indian Cinema, the International Indian Film Academy and Awards (IIFA), in collaboration with the Department of Culture and Tourism - Abu Dhabi (DCT Abu Dhabi), and Miral, Abu Dhabi's leading creator of immersive destinations and experiences.
With exciting performances by Amit Trivedi, Badshah, Sunidhi Chauhan, Sukhbir Singh, Palak Muchhal & Iulia Vantur Sobha Realty IIFA Rocks was presented by Farah Khan and Rajkummar Rao. IIFA Rocks continue to be a venue for displaying musical ability with top-notch performances by music maestros of the business, a musical spectacle befitting the biggest film industry in the world.
The musical spectacular began with a dance performance by Palak Muchhal, who was followed by Farah Khan, who also danced her way into the platform. Rajkummar Rao took the stage while playing the song Main Hoon Na, and the two recreated a scene from Kuch Kuch Hota Hai in which they both greeted the crowd and engaged in witty conversation about friendship. Sunidhi Chauhan, Badshah starring Jacqueline Fernandez, Rakul Preet Singh and Nora Fatehi gave enthralling performances later in the evening. Amit Trivedi captivated the audience with his lovely voice while performing with Arun Kamat, Devendra Palse, Meghna Mishra, and Yashita Sharma. Everyone began dancing to the dhols thanks to Sukhbir Singh and Iulia Vantur. With none other than Nucleya, the evening came to a thrilling conclusion!
Cinematography, Screenplay, Dialogue, Editing, Choreography, Sound Design, Sound Mixing, Background Score, and Special Effects (Visuals) round out the nine categories. The IIFA Rocks evening honoured the Technical Category winners while also honouring the best of Indian cinema at its highest level of achievement with the glitzy IIFA statuette.
One of the key highlights of IIFA Rocks was a special collection showcased by Bollywood’s favourite designer Manish Malhotra. The collection reflected ‘old world charm meets the new world’ that was breakthrough and imaginative and had Salman Khan and Nora Fatehi as the showstoppers for the evening.
Sobha Realty presented the star-studded IIFA Weekend as the Title Sponsor of the SOBHA IIFA Weekend, SOBHA IIFA Rocks 2023 and Co-Presenter of the NEXA IIFA Awards. The celebrations are co-powered by KUBER Group.
Joining as the official travel partner is Ease My Trip – one of India’s leading online travel aggregators, Yas Island, Abu Dhabi – Country of Host, W Abu Dhabi – Official Host Hotel, LuLu – UAE Promotions Partner, Nabila – Official Hair and Makeup Partner, Izhaar – Official Invitation Partner, Broadcast partner – COLORS & COLORS CINEPLEX, Digital marketing partner – XPRESSO by Daily Hunt, Music Partner: T SERIES, Exclusive Banking Partner: UAE Emirates NBD, Associate Partner in the UAE: Floret, Official security partner – SK, Official ground transportation partner – INDUS chauffeur services, Official outdoor partner – Footprint Advertising, Official Gifting partner – Faridah Ajmal perfumes, Official dance partner – ARYA DANCE ACADEMY, Streaming partner – JIO CINEMA and High Note – Official Hospitality partner – where you can savour the best of Views and Vibes from Dubai's coolest rooftop lounge, panoramic views, infinity pool, speciality sundowners, vogue shishas, live music and more.
