BELLAVITA Unveils High-Energy Campaign with Raghav Juyal to #OwnTheVibe

In January 2026, fragrance brand BELLAVITA launched a bold new advertising campaign featuring Bollywood actor and dancer Raghav Juyal, positioning its perfumes as powerful lifestyle statements that amplify confidence and individuality.

Built around the tagline #OwnTheVibe, the campaign blends cinematic storytelling, movement, and attitude, marking a fresh creative direction for both the brand and its star collaborator.

A Story of Confidence Through Fragrance

The campaign narrative follows Raghav as he transforms moments of heartbreak and emotional setback into effortless swagger, suggesting that fragrance can be a catalyst for renewed confidence and self-expression. Rather than focusing solely on scent notes, the ad frames perfume as an extension of mood, mindset, and personal energy.

Dance, Drama and a New Persona

Known for his signature “Slow Mo” dance style, Raghav brings dynamic, high-energy movement to the commercial, merging entertainment seamlessly with brand storytelling. Viewers have noted a striking shift in his on-screen persona—from his familiar, light-hearted television image to a more intense, darker, and cinematic presence, underscoring the campaign’s confident tone.

Creative Collaboration

The campaign was developed in collaboration with Daftar Creative Room, with production support from Raghav Juyal’s management team at Blue Orchid Entertainment. Together, the teams crafted a visually bold and rhythm-driven film designed to resonate with younger, style-conscious audiences.

Featured BELLAVITA Fragrance Collections

The campaign spotlights several of BELLAVITA’s luxury fragrance offerings, including curated gift sets and individual bestsellers:

• Luxury OUD Experience Set: Featuring Oud, White Oud, Oud Gold, and Oud Dark

• Unisex Luxury Gift Set: Including SKAI Aquatic, Fresh, and Honey OUD

• Luxury Collection for Men: Showcasing CEO Man Intense, Ocean Man, and B.L.U. Man

Each collection reinforces the campaign’s message of versatility, boldness, and modern sophistication.

Where to Watch and Explore

The official campaign films and full product details are available on the BELLAVITA website and the brand’s official YouTube channel, where viewers can explore the fragrances featured in the #OwnTheVibe campaign. 

https://www.youtube.com/watch?v=8MrpS7RQHhk&pp=0gcJCYcKAYcqIYzv