H&M has introduced online shopping in Jordan for the first time and returned to Lebanon through a digital-only shopping service, according to regional operator Alshaya Group.
Customers in Jordan can shop through the H&M app and jo.hm.com. In Lebanon, the brand’s return is available exclusively through its app and lb.hm.com.
Collections for women, men and children
The two online destinations offer womenswear, menswear, children’s clothing and accessories, alongside seasonal collections and online offers.
The announcement gives shoppers in both markets another way to browse the brand’s range, while reconnecting H&M with customers in Lebanon. It describes the Lebanese return as an online service and does not announce the reopening of physical stores.
Two milestones for the regional business
Minu Alexander, Apparel and H&M President at Alshaya Group, described the Jordan launch and Lebanon return as an important step in the brand’s regional development. She said reconnecting with Lebanese customers was particularly meaningful for the business.
Alshaya Group, which operates H&M in the region, was founded in Kuwait in 1890. The latest announcement concerns its retail services in Jordan and Lebanon.
Photo gallery
Source: H&M and Alshaya Group press release supplied on 11 November 2026. The photographs accompanying this article are supplied H&M campaign images.