Dubai, UAE — The Emirates Luxury Show – Eternal Runway and the Emirates Business & Real Estate Awards concluded at Le Méridien Dubai on 27 September, bringing fashion, entertainment, technology, business and real estate together for an invitation-only evening.

According to the organisers, the 2026 edition was presented by Rose Merc Limited, Emirates Holding Group, Pezon & JOJO OTT, V Tech and MOVe Events. The programme welcomed designers, models, entrepreneurs, investors, media representatives and guests from the UAE, India and other international markets.

Fashion takes the runway

The runway featured designer presentations with celebrity showstoppers including Zarine Khan, Daisy Shah, Terence Lewis, Victoria Larsen, Krushna Abhishek, Karan Kundrra, Salman Yusuff Khan and Tara Shreshtha. The show also featured collections by Afroz, Neenafashion and Sukanova, among others.

A humanoid robot from Mongo Bot appeared as a special showstopper, adding a technology moment to the fashion presentation.

Models presenting a collection on the Eternal Runway in Dubai
The Eternal Runway fashion presentation. Photo: Creator Studioz, supplied by Emirates Holding Group.

Recognising business and real estate achievement

The awards recognised individuals and organisations across business, entrepreneurship, real estate, innovation and professional achievement. Organisers said the segment reflected the event’s broader focus on creative and commercial communities.

Guests and award recipients on stage at Emirates Luxury Show in Dubai
An awards presentation during the event. Photo supplied by Emirates Holding Group.

Looking ahead

Hanif Shaikh, Founder and Chairman of Emirates Holding Group, said the event was intended to celebrate creativity, ambition, culture and international collaboration. Vaishali Parkar Kumar, Managing Director of Rose Merc Limited, said Eternal Runway was created to bring design, talent and innovation together on one stage.

Three participants holding an award on stage at Emirates Luxury Show
A moment from the awards programme. Photo supplied by Emirates Holding Group.

This article is based on a press release supplied by Emirates Holding Group.