More than 4,000 professionals from 12 countries attended the third Creative Summit in Diriyah, according to a Saudi Press Agency report published on 6 October 2026.
Held from 3 to 5 October at JAX District, the event brought together creative professionals, entrepreneurs, investors and content creators in a strategic partnership with Saudi Arabia’s Ministry of Media.
Discussions examined the relationship between people and artificial intelligence, alongside technological changes affecting creative work. Panels and interactive workshops also covered sustainability, advertising, marketing, branding and content creation, giving participants opportunities to exchange experience across disciplines.
A separate SPA report highlighted the Ministry of Media’s Center for Government Communication contribution. The centre delivered six workshops attended by more than 120 participants, with subjects including awareness campaigns, human-interest stories and content development.
Those workshop figures relate to the centre’s programme within the summit. Across the wider gathering, the emphasis was on sharing expertise and connecting Saudi talent with regional and international practitioners.
Source: Saudi Press Agency summit report, 6 October 2026.
Additional source: Saudi Press Agency government-communication participation report, 6 October 2026.