The Bahrain Association of Banks (BAB) has launched “We Won’t Fall for It”, a nationwide awareness campaign bringing together 19 banking and financial institutions to help people recognise financial scams and protect their banking information.
The initiative, led by BAB’s Communications and Marketing Committee, focuses on practical precautions residents can take when they receive suspicious calls, messages or requests for money. It addresses impersonation scams in which criminals pose as banks or other trusted organisations.
Making fraud prevention an everyday habit
In the campaign announcement supplied to GGN, BAB chief executive Zeeba Askar said customer protection depends on both banking security systems and a public that understands the warning signs of fraud. The initiative brings participating institutions together around a shared awareness message.
Hisham Abulfateh, chair of BAB’s Communications and Marketing Taskforce, emphasised the importance of turning awareness into action. The campaign encourages people to check whether a request is genuine even when the caller or message appears convincing.
What the campaign asks residents to do
- Verify unexpected banking communications through official channels.
- Keep confidential banking information and one-time passwords private.
- Pause before responding to an unexpected payment request.
- Report suspected fraud promptly to the relevant financial institution.
The 19 participating institutions will use their communication networks to share the campaign’s guidance across Bahrain. Its message is to make verification a routine step before disclosing information or authorising a transaction.
Photo gallery
Source: campaign announcement and original photographs supplied to Gulf Good News. Campaign updates: Bahrain Association of Banks on Instagram. Organisation: Bahrain Association of Banks.